Hi, I’m Mac.
I’ve been selling digital downloads on Etsy since 2020 — mostly wall art and clipart sets. The work I love is the design work: the sketch, the color choice, the moment a piece finally feels right.
The work I don’t love is everything that comes after. Cropping a single design into five aspect ratios. Re-exporting at 300 DPI because the first export was 72. Building five mockups so the listing thumbnail looks professional. Renaming the files so buyers know which one fits their frame. Re-doing all of it for the next listing, and the next, and the one after that.
For the first two years I did this in Photoshop. By 2022 I was spending more time on file prep than on actual designing. That’s when it started feeling less like creative work and more like a small, badly-paid factory job — one I was running for myself.
Why I built Ratio Ready
I built the first version in late 2024 to solve my own problem: drop one master image in, get a folder back with all five Etsy ratios at 300 DPI, listing previews ready, and the files named correctly. What used to be a 12-minute job turned into a 30-second one.
What I realized as friends started using it: this isn’t a “helpful tool.” It’s the production layer the volume comes through. Once you’re shipping more than 10 listings a month, manual prep stops being a workflow choice and becomes the thing standing between you and a published listing.
By early 2025 Ratio Ready had a name, a website, and the things sellers kept asking for: AI upscaling for low-resolution source images, batch processing for whole collections, a mockup generator, lifestyle listing photos, a 15-second listing video generator, a copy-ready Etsy PDF generator, and an API so the automation crowd could wire the whole thing into Make.com → Etsy draft.
That’s what Ratio Ready is now: the step between your design tool and a live Etsy listing. The system I wish I’d had in 2020.
The principles I build by
- Production, not enhancement. Ratio Ready isn’t a helper that makes prep easier — it’s the system the listings come through. That distinction shapes every feature.
- Outputs look like Etsy outputs. Files named the way an Etsy seller would name them, sized the way an Etsy seller would size them. PDF copy that doesn’t sound like ChatGPT.
- Same system on every screen. Phone in the studio, iPad on the couch, laptop at the desk, Make.com in the background — the production follows you.
- Pricing should be honest. No surprise overage charges. No checkbox math that drives the cost up. Pricing in one screen.
- Built for sellers shipping 5–50 listings a month. Hobby sellers can prep one listing in Photoshop just fine. This is for the volume crowd — the people for whom manual prep is the bottleneck.
Why “Mac”?
It’s a working name — I prefer to keep my real name off the public internet. That’s a deliberate choice; everything else here is real. The bio above is real, the Etsy years are real, and every piece of feedback that shapes Ratio Ready comes from sellers like you. If you want to talk shop, the contact form reaches me directly.
What’s next
The roadmap is driven entirely by what sellers ask for in support tickets and what I run into myself when listing. Recent additions: a free print size calculator, a free DPI checker, the 5-ratio bundle workflow, and an Etsy-ready listing PDF generator. Coming up: more platform-specific presets (Society6, Redbubble, Printify), and a richer mockup library.
If you have a workflow that’s eating your evenings, tell me about it. The next feature might be the one you describe.